This means you effectively get a “clean slate” whenever you search for something.
It doesn’t employ any trackers, which means that each time you search, you get the answer to your query, and the platform doesn’t track your search history, websites visited, or anything else. With this new trend, DuckDuckGo emerged as a service that backs up what it says. There’s been a growing movement in today’s digital environment that heavily emphasizes protecting consumer privacy, with major companies like Apple trying to help the public ( although perhaps there’s more it can do). Data can help it increase profits and sell more products and services to the public.ĭuckDuckGo has since expanded its reach to become a legitimate competitor to both Google and Bing. Google is often considered the world’s largest advertising company. Its main competitor, Google, uses your data in many ways to create a profile about you so it can sell more services. Its unique selling point was that it didn’t harvest or use any of your data to create more personalized results. What Is DuckDuckGo?ĭuckDuckGo started as an alternative search engine to Google. Find out more about how DuckDuckGo plans to block these pop-ups. If you’re on your phone, the pop-up prompt might take up half of your screen. It’s intrusive, not user-friendly, and pretty annoying all around. If you’ve noticed a new Google feature that keeps prompting you to sign in to its services on various websites. DuckDuckGo is an underrated search engine and browser that puts consumer privacy and security first.
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